Consider your team is developing a new LCD projector.
Working in a team, make your team estimate of :
1.
The annual unit sold
2.
Development time
3.
Size of development team
4.
Development cost
LCD PROJECTOR PRODUCTION
The usage of LCD
projector in these days is increasing. It has been getting attention in most of
education places, companies, shops and many more. The demands for this LCD
projector have doubled due to the pleasure that it offers. Thus our company
plan to produce brand new LCD projector which not only offer various functions
but also eco-friendly to the environment.
Annual Unit Sold
The production for the first year
will require our company to work harder since this in the introduction of our
product to the market. The recognition from customers will usually take several
times. Thus we need to convince the customer about our product quality and
reliability.
For the first year of production, we
plan expect the annual sold could reach 30,000 units per year. This means that
2,500 units will be sold in one month. Our market target will be Malaysia,
Singapore and Indonesia. The product will be market in the electronics and
electronics store in all countries mention above. We do not put much target for
the first year since we have more experience competitors such as Toshiba,
Epson, Sony and many more. Thus, it is important for us to get customer
recognition and trust for this early year.
Development Time
As
consumer goods companies, we much consider about LCD Projector’s Development
Time. The product starts to be developed through product development process until
the product is reached in the market. It is extremely important to be the first
in the market as it can bring us to the significant benefits. So, we estimate
the development time for new LCD projector is about 6-12 months. However, accelerating
the time to market for new products is a strategic imperative. Therefore, we
are planning to reduce the product development time to make the product fast available
in the market. Hence, it is all about the time to market.
Size of Development Team
LCD
projector production is generally developed in many phases. This usually
requires up to 50 men in a team of various responsibilities, such as designers,
artists, programmers, testers, operators, and etc. The projector productions go
through several development stages until finally being released. New LCD
projector are advertised, marketed, and showcased at related carnival
promotion.
This
project can be divided into three main phases; designation, development and
evaluation stage. In the design team, we estimate 7-person to be involved in
the project coming from various background of knowledge mainly from technical,
and also some marketing and economical expertises so that the product that is
going to be produced satisfies not only the functional needs, but also can
become a cost efficient and marketable product. We choose to have many
technical people because there are so many possibilities of boards, OS’s,
firmware versions, and some software that needs a precise attention and that,
consumes time which is also a big constraint in any project.
After a good design has been agreed
and approved in the design stage, the product will be developed and built by
the manufacturing people in the development stage with the help from 30
operators to shorten the production time. The rest of the number of people
involved in this project will be doing the inspection and evaluation job on the
products that have been produced to ensure it achieves the standard and also to
improve the quality.
Development
Cost
Development cost for the production of LCD
will cover all the cost related to the making of product. It will be in form of
materials cost, labour cost and manufacturing process cost. The materials used
in the making of LCD will be glass, plastic, stainless steel and aluminium.
That will be the materials for making body cover, light sources cover, stand,
screw and many more.
The labour cost consist of the amount of money
that needs to be pay for the working team from the designer to the assembly
men. The manufacturing cost will cover the cost for manufacturing parts,
purchasing parts and assembly processes. Since our company still new, the
production costs will not really high due to medium quantity of LCD will be
produced. The estimation for all costs is as follow:
Materials
cost
|
RM 700,000
|
Labor cost
|
RM 800,000
|
Manufacturing
process cost v
|
RM 1,200,000
|
Total Cost
|
RM 2,700,000
|
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